Kareena Kapoor Launches Wedding Collection Jewellery From Parineeta

Bollywood actress and brand ambassador Kareena Kapoor here today unveiled a new collection of exclusive, high-end wedding jewellery from the Parineeta brand.

It was specially introduced for The Great Indian Wedding Carnival, a month-long mega shopping festival coinciding with the marriage season in Goa, and Akshaya Tritiya next Sunday.

The festival, which runs till the month end at a famous resort at Canacona in South Goa and offers the consumers an attractive array of free gifts and prizes, has been presented by leading jewellers of the world (LJOTW) with top diamond jewellery brands like Parineeta, Gili, Nakshatra, Asmi and D'damas among others are on display.

This year's Carnival follows the success of a similar promotion organised during April-May 2009, and has been expanded to include partners from other lifestyle brands.

Under the offer, every consumer who purchases diamond jewellery worth Rs 5,000 and above gets assured free jewellery (pearl necklace and ruby and diamond earring and pendants) and many more exciting gifts through a scratch card.

Every consumer buying Rs 5,000 and above, apart from free jewellery, gets a scratch card which has assured free gifts. The free gifts include Solitaire diamonds, Nakshatra Vivah sets, holidays from Club Mahindra Holidays and Resort India Ltd, beauty treatment packages from Kaya Skin Clinic, kitchen appliances from Oyster and LCD TVs sets.

The grand prize winner will have the time of his life in grand prize, that is Mahindra Xylo.

The brands promoting the carnival include Parineeta, Nakshatra, Gili, Asmi, D'damas, Sangini, Diya and World of Solitaire. Besides jewellery stores of these brands, the offer is also available at leading jewellery and lifestyle stores such as Gitanjali Jewels, Shuddhi, Shoppers' Stop, Westside and Lifestyle among others.

The LJOW is a US-based industry body committed to excellence in jewellery retailing and offers consumers a memorable and completely transparent shopping experience.